Use LinkedIn to Build Your Influence and Generate Business Leads
Visible in search results and prominent at the top of the profile use the space wisely and draw your prospect in by outlining the problem you solve.
Hidden behind the ‘See More’ make sure your first two lines make an impact so people keep reading. Outline the problem you solve so prospects instantly understand the context of the conversation they are about to have with you.
For your current experience entry outline how someone can work with you and add a call to action. For previous entries tell the story that developed your expertise and point of view, the results you achieved and why that qualifies you to do what you do today.
Company Page Logos
Attach your profile to your company page so the logo appears on the profile. This will increase brand awareness and professionalism. Plus your prospect may feel more comfortable following your company page than asking to connect in the initial stages.
Detail your education to give context to your expertise where applicable. Include main qualificiations and institutions. You can also use Course and Organisations for smaller qualifications.
Volunteering Experience & Causes
Tell people what’s important to you and where you invest your time. Including causes you invest time in will bring added exposure and opportunites for them as well as show you’re a person that cares. Include a webpage where applicable so people can find out more.
Recommendations create a powerful transfer of trust allowing people to hear from others the quality and value of your work. Build it into your business processes to regularly follow up with clients and ask for them.
Honours & Awards, Publications, Languages and Projects, use this section wisely to highlight the problems you’ve solved and the work you’ve accomplished.
Immediately let people know your speciality with a picture that speaks a thousand words.
Make it easy for prospects to follow you up by adding your email, phone number and website URLs that continue the conversation.
Draw your audience in by posting regularly on topics that are important to your audience. Build awareness of the problem and always have a call to action.
Rich Content Media
Select videos, pictures and PDFs that continue your prospects journey through their buying decision. Avoid adding to many items that lead your prospect to feel overwhelmed and click away.
Only your the top three skills now show with your most relevant endorser heading the list.
Groups you belong to and influencers you follower are now all collated together in one section at the foot of your profile.
Our Latest articles on the LinkedIn changes
It appears that the new LinkedIn Company pages are still in Beta which means a very unsightly look and feel to the URL displayed when looking at your own company page. The link is important as it is this link that we use to invite people to follow our company page....
In the 2017 LinkedIn Updates, many of us screamed at our screens when we saw LinkedIn had removed the option to re-order the Experience section of our LinkedIn Profile. The good news is, in the June updates, this function is now back. It is now possible to re-order...