Use LinkedIn to Build Your Influence and Generate Business Leads

Your Headline

Visible in search results and prominent at the top of the profile use the space wisely and draw your prospect in by outlining the problem you solve.


Hidden behind the ‘See More’ make sure your first two lines make an impact so people keep reading. Outline the problem you solve so prospects instantly understand the context of the conversation they are about to have with you.


For your current experience entry outline how someone can work with you and add a call to action. For previous entries tell the story that developed your expertise and point of view, the results you achieved and why that qualifies you to do what you do today.

Company Page Logos

Attach your profile to your company page so the logo appears on the profile. This will increase brand awareness and professionalism. Plus your prospect may feel more comfortable following your company page than asking to connect in the initial stages.


Detail your education to give context to your expertise where applicable. Include main qualificiations and institutions. You can also use Course and Organisations for smaller qualifications.

Volunteering Experience & Causes

Tell people what’s important to you and where you invest your time. Including causes you invest time in will bring added exposure and opportunites for them as well as show you’re a person that cares. Include a webpage where applicable so people can find out more.


Recommendations create a powerful transfer of trust allowing people to hear from others the quality and value of your work. Build it into your business processes to regularly follow up with clients and ask for them.


Honours & Awards, Publications, Languages and Projects, use this section wisely to highlight the problems you’ve solved and the work you’ve accomplished.

How to use the new LinkedIn 2017 edition

Background Image

Immediately let people know your speciality with a picture that speaks a thousand words.

Contact Details

Make it easy for prospects to follow you up by adding your email, phone number and website URLs that continue the conversation.

Recent Activity

Draw your audience in by posting regularly on topics that are important to your audience. Build awareness of the problem and always have a call to action.

Rich Content Media

Select videos, pictures and PDFs that continue your prospects journey through their buying decision. Avoid adding to many items that lead your prospect to feel overwhelmed and click away.

Experience Sections

If you have multiple positions, place the one you want to draw attention to at the top. You can only move positions that are currently open. Use the Summary to explain multiple interests and tie it all together.  


Only your the top three skills now show with your most relevant endorser heading the list.


Groups you belong to and influencers you follower are now all collated together in one section at the foot of your profile.

Our Latest articles on the LinkedIn changes